Building a website that reflects who a firm already is.
Project Overview
Reyno Fiscal needed a website that captured its personality and purpose. The site had to serve two purposes. Give visitors a clear picture of what the firm stood for and how it could help them, while also supporting the company’s recruiting process by presenting a credible, well-defined identity to prospective hires.
My Role
I led the ideation and design of the website end to end, working closely with the team to make sure every design decision stayed aligned with the team to make sure every design decision stayed aligned with the comapny’s vision. I presented deliverables along the way for discussion, implemented the final design on the site, and walked the team through the finished design and how it would function.
Thought Process
I started by researching how competitors in the field structured and presented information on their own sites. From there, I wireframed the key pages around the company’s existing copy, since the content already existed and eneded a layout built to fit it.
I refined the those wireframes through several passes, layering in color, typography, and brand elements, before landing on the final high-fidelity design and rebuilding them on Joomla.
Visual Style
The company already had an established logo, and a couple of core colors, but no full system built around them.
I had freedom to build out the resst of the palette and visual style, as long as it stayed true to what existed, landing on a warm, professional mix of deep red, gold, soft blue, and near black.
Outcome
The final site closely matched the original design vision, giving Reyno Fiscal a clear, professional online presence that reflects both what the firm does and who it is, supporting both potential clients, and the recruiting process it was built to serve.
